Who Is This Class For? 🎨🚀

This class is designed for creatives who want to master branding beyond just design. Whether working solo or running a team, you’ll learn to create strategic, high-impact brands.

In this class, we dive deep into a real project in Dubai, highlighting the importance of understanding the client's vision and creating an aligned concept. Key insights are shared, the project's keywords are explored, and we discuss aspects such as conveying emotions and the importance of asking questions. 🤔✨


  • Downloadable template to guide you in creating contracts, the same one we use in the studio 📑
  • Tips on understanding your client, their business, and goals, including when and how to charge, and the steps to ensure a successful project 💡💼
  • Downloadable Concept Presentation templates 🎨
  • Guidance on books, resources, and designers that will inspire you in Persona Office 📚👩‍💻
  • All classes are recorded in Spanish with English subtitles, and the material is in English. 🌍🎓


(Brand ID Framework)

  01. Introduction.
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  02. Brief.
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  03. Concept.
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  04. Mood.
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  05. Proposal.
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  06. Templates.
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  07. Recap.
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