Additional Resources
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Favorite Designers

Lance Wyman is an American graphic designer. He studied at Pratt Institute in Brooklyn and spent most of his professional career in Mexico, where he created his best-known designs.
https://lancewyman.com

Stefan Kanchev was a Bulgarian graphic artist best known for his logo design work. Known as the "father of Bulgarian graphic design" and the "master of the brand," Kanchev created around 1,600 logos, including designs for the National Palace of Culture, the National Art Gallery, the National Opera and Ballet, the Bulgarian National Television, and the Union of Bulgarian Artists.
https://stefankanchev.com/en

Paula Scher is an American graphic designer and artist. She was the first female principal at the design agency Pentagram, which she joined in 1991.
https://www.pentagram.com/about/paula-scher

Reference Videos

An interesting talk by Chris Do with Marty Neumeier: What is Branding, really?
https://www.youtube.com/watch?v=dpZfNNYUZEc

Brian Collins, founder of COLLINS, a branding agency in New York, talks about his creative process and ways to stand out with a unique style.
"Designers do not make the future, we compete with it."
https://www.youtube.com/watch?v=2108AzRh2iw

Recommended Books

• Symbols – This book presents more than 1,300 symbols, organized into groups and subgroups based on their visual characteristics. Each category includes a brief introduction about whom the symbol was designed for, the designer, and, in some cases, what the symbol represents. These sections are interspersed with brief case studies on both classic and more recent symbol designs.
  The PDF version of the book can be downloaded from the attached link.